703.218.1750      

Search Engine Optimization

River City Marketing offers comprehensive Search Engine Optimization (SEO) services to help you capture your market on the Internet. Drawing on our strategic optimization capabilities, we can help you establish and maintain top positioning on Google, as well as Yahoo, Bing, and other key search engines. The end result is optimal visibility when prospects try to locate your company, enhanced click-throughs to your website, and ultimately increased revenue. Our Search Engine Optimization professionals are seasoned experts with substantial optimization experience. They work in tandem with our marketing team to strategically position your website online. The first step in our thorough process is to meet with you to discuss your SEO objectives. After defining your goals, we conduct detailed research and then generate a comprehensive SEO Strategy.

Our initial SEO recommendations include:

  • Detailed analyses of your website;
  • Compatibility and resolution checking of your entire site;
  • Competitor analysis — local market area and online;
  • Link tracking, to identify existing links and potential linking opportunities;
  • Keyword research — creation of keyword list to be used in content;
  • Website content recommendations and updating, employing new keyword list;
  • Meta tag and coding recommendations;
  • Identification of relevant industry and local directories;
  • Web Site Load Time and HTML Validation testing and recommendations; and
  • Submission to major Search Engines, including Google, Yahoo, and Bing.

After presenting our SEO findings, we then implement the recommendations outlined in the SEO plan and continue to manage the SEO program on an ongoing basis. River City Marketing continually monitors search engine rankings, providing recommendations and making changes as needed. We track and analyze web traffic, provide content recommendations, and tweak site structure and navigation. In addition, we continue to conduct keyword research, review your competitors, and seek out relevant directories and potential web sites to link with. At River City Marketing, we have the experience and knowledge needed to help you achieve maximum search engine positioning.